Beauty isn’t just what you put on — it’s what you put into the world. Beauty& is our commitment to expand beauty through radical inclusivity, empowering people to define it on their own terms.

We launched with a bold anthem and content led by a curated group of beauty experts, creators, and culture-shapers, then opened it up through a TikTok branded challenge that invited the community to bring the manifesto to life. Strategic collaborations, including a limited-edition piece with artist Timothy Goodman, extended reach, while ongoing partnerships amplified individuals and organizations using beauty as a force for good — helping address past harm and drive real progress.