CITI X SOCHI OLYMPICS

When Citi sponsored the Sochi Winter Olympics, they did it at scale. From Russia to the U.S., Citi supported their athletes with a fully integrated campaign. Our role was to tell the story of Olympic Nordic skier Billy Demong in a way that was both heroic and relatable. We did it through the great uniter: music.

WITH YOU EVERY STEP OF THE WAY

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WITH YOU EVERY STEP OF THE WAY 〰️

Large advertisement featuring models dressed in ski gear, with a snowy mountain background. Names on the display include Evan Lysacek, Erin Hamlin, and Billy Demong.
An advertisement poster in an indoor setting promoting earning double points on dining and entertainment by using a Citi credit card. The poster features a person in a black outfit and a blue helmet, as well as a smaller image of the person in a different helmet, possibly illustrating a racing or sports activity.
Two advertisement posters, with the left showing a hockey player in uniform skating on ice, and the right showing a person in black clothing leaning against a wall as if they are stretching. The left poster promotes banking with Citi Mobile, mentioning Julie Chu, a U.S. Olympic ice hockey player, and the right poster promotes earning double credit card reward points for music downloads.
Open magazine with two pages, one showing a hockey game with multiple players and the other showing a skier in a racing position. Blue background with white text and Visa logos.