HIT RESET

Thayers Natural Remedies partnered with country-pop singer Dasha to bring its alcohol-free toners to a new generation. The idea was simple and true to life. For a touring artist, skincare is both a performance ritual and a way to decompress, so the campaign centered on one line: “Hit reset with Thayers.”

Across social, Dasha showed how she uses Thayers toners to prep her skin before live shows and to reset after long, chaotic days on the road. Her TikTok and Instagram content featured the Hydrating Milky Toner and mist as a smooth, hydrated base that helps stage makeup hold through high-energy performances.

Beyond the feed, the partnership found a home across Thayers’ own channels, letting the brand’s heritage ingredients meet an artist’s real routine.