the ogxperience

The OGXperience was an immersive activation held at HERO in Rockefeller Center, inviting guests to put their senses to the test and discover a new hair transformation inside a 4-D world built around OGX’s “Repair That Transforms” promise. Created entirely with AI, it was developed in partnership with trichologist and influencer Abbey Yung, who brought hair-science expertise to the story. As a creative on the team, I helped develop the event experience and led the digital media creative, extending its liquid-gold, cosmic universe across channels. The result was one connected idea, felt in the room and seen on the screens beyond it.