WHAT MOVES YOU

Degree used Lightwave wearable tech to transform dancers’ movement and sweat into dynamic on-air visuals, making every performance more immersive. Additionally, the Top 10 also asked to share what motivates them to get through every performance. The result was a deeper emotional connection between viewers and the show they love.

To extend the experience beyond the screen, whitelisted influencers invited fans to share their own dance moments using #WhatMovesYou, turning inspiration into participation.

The Results:

23% higher recall than the integration norm
18% higher in brand recall compared to previous year
3x+ the engagement Unilever benchmark