WONDER

UNIVERSITY OF ARIZONA

Surrounded by the Tucson landscape, we transformed awe into action, building a world around a simple truth: wonder drives doing, and doing shapes who we are. That pursuit of self-discovery sits at the heart of higher education. To bring it to life, the team uncovered Wonder stories across campus, and when production was halted, partnered with artists to reimagine and tell those stories in even more creative ways.

WHAT WILL WONDER MAKE YOU?

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WHAT WILL WONDER MAKE YOU?

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WHAT WILL WONDER MAKE YOU? ✳︎ WHAT WILL WONDER MAKE YOU? ✳︎

Colorful abstract digital artwork with the word 'WONDER' in large, 3D letters against a blue background, featuring floating geometric shapes and spheres.
Abstract digital artwork with overlapping circles and spirals in shades of blue, orange, purple, and white.
A bus with a graphic design featuring an illustrated woman with pink hair and cosmic elements, promoting the University of Arizona's theme "Wonder makes us seek".
Bus with a colorful mural including university branding from the University of Arizona, the word "Wonder," and images of a dove, peace symbol, and artistic splashes, set against an urban cityscape background.
Colorful poster on a brick wall promoting the University of Arizona's Wonder program, featuring a stylized megaphone with people on top, and the slogan "Wonder makes us inspire."
A colorful banner at the University of Arizona featuring an illustration of a woman with glasses and short curly hair, with the text "Wonder makes us search."